I believe that every business should be fluid. And if 2020 has taught us anything, it’s that we should be willing to change and adjust based on the circumstances that are given. I’ve always been a big proponent of evaluating the services that are offered and figuring out how to best serve my clients…

Every year, I like to do a “Year in Review” Blog post to share some of the learnings from the year.. and 2020 is no different. I feel like we all learned so much (at least that’s the hope, right?) this year that it’s worth summarizing the biggest takeaways from 2020, both in terms of business and my personal life…

Find out what the most common complaints I hear about previous photography experiences and how I structure my sessions to avoid these types of mistakes with each individual client.

Helpful suggestions for how you can overcome some of the most common struggles with Holiday Cards this season and hopefully make the experience something you enjoy instead of dread!

One of the best ways to use custom Personal Branding photography is on your business website. Not only does it look more cohesive than using stock photos, but it also makes your business seem more trustworthy…

When you’re searching online to find a headshot photographer, you are probably going to end up comparing a couple of good candidates to figure out which one you should go with. And it’s sometimes hard to tell what the right decision should be…

Learn what being a Certified Professional Photographer means, what the rigorous process for professional photographer certification is, and what benefits this has for you!

What are some real world benefits of spending more to hire a professional photographer for personal branding? And why will that amount most likely directly lead to increased income, making it a very worthwhile investment?

One thing I had to learn (the hard way) about running my own business, is that having systems and processes in place isn’t optional. See how I use processes to work LESS and get MORE done, and why this is so important for every business to have…

There are a lot of things we spend money on! Find out exactly why family photography is a smart thing to buy and the top 5 reasons why you should spend money on portraits instead of something else…

Learn the strategies and tips I use to get things accomplished during the day, how I structure my schedule, and how everyone can coexist in a household with two working parents and kids who are at home…

Find out exactly what you need to do before your Personal Branding photography session, how to best prepare, what meetings we will have, and how to guarantee a successful day ahead…

It seems like only yesterday that I was working full-time in an Advertising Agency. I spent almost a decade working in corporate before circumstances pushed me into a full-time photography endeavor…

Often selecting a necklace for portraits is difficult because it’s so hard to know whether a piece of jewelry will look right with the neckline, whether it will overpower the outfit, or maybe even cause problems when the person wearing it moves around…

Goals are something I take pretty seriously in both my personal life and my business. They define how I structure my day, what tasks I focus on, and essentially how I live my life…

Professional photography means a lot of different things. But what most people don't realize is that having a fancy camera, doesn't mean you can produce professional-quality photographs…

Personal Branding photo shoots come in all shapes and sizes. This is one of the main reasons why there is a set photography package that is then a fully custom session…

Learn some photography tips and tricks when it comes to doing your own product photography for an online store, Instagram, or social media…

When it comes to Personal Branding and promoting yourself or your company online, color becomes an ever-important part of the business. We are all aware how much color affects us psychologically…

It seems that a lot of parents really want those perfect smiles in family portraits. While that’s definitely something we aim for during a family photo session, it’s never a guarantee…